Category: News

Firebuilder – everything you need to know about the all-in-one fire lighter!


Firebuilder is the most effortless and efficient way to start the perfect fire in your barbecue, chiminea or fireplace. The genius of this fire lighter truly lies in its simplicity! Made of 100% recycled cardboard, the unique draught technology of Firebuilder ensures that the airflow of the fire produces a fuller flame and faster heat production without the need for any extra kindling or the intrusion of chemicals like kerosene. This means it’s odourless and great to cook with, safety-conscious and environmentally friendly!

Using Firebuilder couldn’t be easier – here’s a step-by-step guide:

  1. Simply place one grid flat on your grate or stove (or snap the grid into two for smaller models).
  2. Ignite the corner and the let the unique design do the work until the fire has become established.
  3. Finally add your fuel (with sister-product Firemizer if you want your fire to last over a third longer). The whole of grid is consumed during its lifespan, which means there’s no mess to clean up afterwards either.

Firebuilder is also the perfect companion to any outdoor enthusiast. It requires no extra kindling and one pack can potentially make up to 10 fires faster than any comparable product. Extensive product research and testing has proven that whilst other market firelighters can take up to 42 minutes to achieve 1kw of heat, Firebuilder takes a mere 27 minutes. Starting campfires, barbeques or chimineas has never been as quick, clean or easy!

Whether it’s for cooking up a meal in the great outdoors, or starting the fireplace to warm the family home, Firebuilder makes the process of starting the perfect fire quicker, cleaner, and much easier. Don’t find yourself without one whatever the weather this season!

America Recycles Day

America Recycles Day:

On Wednesday, the Environmental Protection Agency recognized the nation’s advancement towards creating a cleaner, brighter and more sustainable future with regards to recycling. EPA emphasized the positive impact that this attitude has had towards employment, the economy and most importantly, the environment. Instead of generating a collective groan like a recycled joke would receive, recycling waste products actually reduces the space needed in landfills and amounts of harmful gases created by incinerators. This leaves the country’s landscape unharmed whilst also aiding the economy through the creation of jobs within the recycling industry.

Firemizer fits as comfortably into this celebration as comfortably as it fits beneath any solid fuel fire or stove. With cardboard packaging and zero product waste left behind, it is the perfect companion product to this holiday. By slowing the airflow and allowing the fire to conduct more evenly, Firemizer increases the lifespan of the fire by over a third whilst reducing excess creosote tars by 57% and air particulates by 72%.

 

Firebuilder is a kerosene-free, 100% recycled-cardboard fire-starter that doubles as kindling. When used with sister-product Firemizer, getting the most out of your fire or stove has never been easier. This means a warm evening by the fire is made even warmer with the knowledge that you’re saving the planet (as well as money).

There are plenty of other ways to help out the environment and reduce your carbon footprint.

For example;

  • Using energy-efficient light bulbs is another bright idea to save money on energy bills
  • Double-sided printing can cut down on paper consumption
  • Using leftover coffee grounds (or the excess stove ash) as compost can help if your garden needs a boost.

Celebrate America Recycles Day by doing your part in keeping the planet clean and green!

Firemizer & The Peoples Friend Magazine

A Man’s Best friend!

Peoples Friend August

The People’s Friend is a well-rounded magazine, featuring everything from the latest trends to book reviews and short stories.

Check out the August edition here!

You may have also spotted Firemizer if you’ve already subscribed to The People’s Friend!

Last month Firemizer had a great opportunity to feature in the magazine, therefore allowing the readers of the magazine to discover more about us and the money saving capability of Firemizer.

Subscribe now!

Craft with Cartwright’s BBQ top tips!

Craft with Cartwright know how to have the perfect BBQ this summer!

BBQ’s can be quite a hassle when it comes down to preparing it and cooking it. Check out Craft with Cartwright’s top tips to make it easier and more enjoyable.

Craft with Cartwright is a British blogger that specializes helpful tips and tricks improve your lifestyle. With Firemizer allowing for a quicker cooking temperature on your BBQ we fell smack-bang into her field!

“We used one in our barbecue for the first time this year and my mum was already eyeing up the firemizer for her stove at home.”

You can check out her full post on her website.

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Eco Fluffy Mama Reviews Firemizer!

Firemizer welcomes another reviewer to it’s ranks,

ECO Fluffy Mama gives her opinion on Firemizer!

ECO Fluffy Mama is British Blogger that has been nominated for and won multiple awards. If you couldn’t tell by the name, Tamsins (ECO Fluffy Mama) Blogs focus on her green lifestyle and environmentally friendly products!

Tamsin (ECO Fluffy Mama) lives in the country side and uses her open fire as her main source of heating. In our eyes this was the perfect match!

“Like with anyone, I am always looking for ways to save money. But making savings for heating is pretty difficult since there are no switching providers like you do with gas.It also gets really cold here in the winter, meaning we get through firewood pretty quick.

So when Firemizer got in touch and asked if I wanted to try out their product, of course, I bit their hand off!”

Check out the ECO Fluffy Mama website and read her full written Firemizer review

Or if you prefer you can watch her video review below!

A big thank you to Tamsin (ECO Fluffy Mama) for producing a great review
and giving her honest opinion

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Get your Firemizer Here!

2016 A Year In Review

Wow what a Year!

This year has been a real eye opener for Firemizer. As a team we felt that we learned a lot and have really grown.

 


So what have we been up to?

The team have been really active this year. From the scorching heat of Oregon US to the frost of an equestrian center in mid November.

Here are a few of our personal favorites.

    • Mother Earth News Show Oregon / The heat was so intense at this show we had to hand build an air-conditioner.

 

    • GLEE Trade Show / Our first show in the UK this year, we partnered up with The Green Olive Firewood Company.

 

    • Loyalty Scheme 2016 / For existing customers we offered a chance to win a “Winter Warmer Hamper”

 

    • Morley UKA Dog Show / One cold morning in November the team sponsored a dog show, this was a great chance to meet face to face with the consumer.

 


Things to watch out for in 2017!

    • Firemizer Austria Website / The launch of our new website aimed at Germanic speaking Europe

 

    • Mother Earth News / Belton, Texas / Feb 18th -19th

 

    • Emergency Preparness Expo / Dimondale, Michigan / April 1st

 

    • Mother Earth News / Asheville, North Carolina / May 6th-7th

 

    • Mother Earth News / Seven Springs, Pennsylvania  / Sept 15th – 17th

 

    • Grand Designs Live! / 11th – 15th October at NEC Birmingham

For news and coverage of events listed above, visit or follow us on social media!

UK:
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US:
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Video Blog Introduction



One small click for man, one giant leap for Microtex – Introducing Firemizer!

We’re introducing Firemizer through a new venture, the world that is Social Media and Vlogging!

We will release “VLOGS” on a weekly basis to inform and connect with our audience.

A range of topics will be covered such as product updates, advice & tips, latest projects and even the environment.

Click the link below for a little introduction from Jason our Digital Marketing Manager, on what we therefore want to achieve this year:

jason-vlog-1-pic

http://www.dropbox.com/s/loppldmv05vr1hv/WIN_20161115_10_59_27_Pro.mp4?dl=0

Alternatively you can check out our Social medias to view our VLOGS:

US Facebook

UK Facebook

 

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